Dani Alves joins LiiteGuard

Jacob Strøm

Jacob Strøm

Performance specialist. Cand.scient. Sports Science. 25+ certificates from EXOS, Barca Innovation Hub etc.

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Dani Alves joins LiiteGuard

Our partners LiiteGuard, who make anti-slip football socks, have made a unique collaboration with former FC Barcelona player Dani Alves, who has now become co-owner.

Dani Alves has used LiiteGuard socks for several years and says they have helped him perform at the highest level. Dani Alves has a long career as a professional footballer focused on caring for his body, and this focus goes hand in hand with Liiteguard's DNA and vision.

20 KILOMETRES TO SUCCESS

Dani Alves comes from humble beginnings, where a cement floor acted as his bed and a field 20 kilometres from home was his workplace. Every day, Dani had to run the long way to get to football practice. While others would see this as an obstacle, Dani had a different outlook. He saw it as an important life lesson that hard work and dedication are crucial if you want to achieve your goals. As he put it; "You might be ranked 51st in skills, but you are going to be no.1 or 2 in drive". Dani saw this "drive" in Liiteguard, and especially in the team that founded Liiteguard, Christopher Geertsen and Nicklas Pedersen.

Click here to read Liiteguard's own post with Dani Alves.

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